Uber Eats

nature, texture, iceland, moody, photography, otherworldly iceland, underground, underworld, otherwordly, woodland,

We’re all caught up in the modern routine, spending more time inside than we’d like to. Yet, every meal offers a delightful reason to escape, find a spot outdoors, and soak up the goodness of both our food and the world around us.

We’ve created functional spaces for Uber Eats users to enjoy their meals in different outdoor locations.

After placing an order in the Uber Eats app, nearby Uber Eats branded billboards will unlock into functional dining furniture for users to sit down and enjoy their meal outside. Dining al fresco is now über convenient.

My Role: Concepting, strategizing, mock-ups and art direction.

Agency: VML

floating mushroom
three floating mushrooms

Experiental Out-of-Home: Unlockable Billboards

three mushrooms in moss
mushroom in moss

an island created by volcanoes

sand texture
drone shot of iceland
rocks on beach close up

iceland’s geothermic pools and black sand beaches create stunning compositions from the air. both are created by the island’s constant volcanic activity.

black sand texture
beach texture
textures, texture, landscape, iceland landscape,macro photography, macro, iceland, nature, moody, photography, otherworldly iceland, underground, underworld, otherwordly, rocks,
black rock texture

natural beauty in its rawest form

black sand texture
drone shot of red rocks

iceland’s surface is carved by water, originating from either its massive glaciers or abundant rainfall.

landscape of red rocks
background texture of beach

the sun’s angle at this latitude produces deep and contrasty colors, drawing out the blacks in the volcanic soil and saturating the greens from the grasses and moss.

red boulders
waterfall with red rocks

shop prints

a2 sized digital c prints, suitable for framing. each edition is limited to ten prints.

black rocks texture
red rocks shot on drone
shop