META

Social media enables Gen Z to capture their lives in real time. The only record their parents had of growing up would be physical photos and word-of-mouth stories to retell the younger generations. What if we could leverage today’s technology to bridge the gap between generations on Mother’s Day?

We’ve generated Instagram profiles our mothers would have had when they were younger.

Through the use of Meta AI and a few prompts, we’ve reimagined your mother’s life like you’ve never seen it before.

My Role: Concepting, strategizing, mock-ups and art direction.

Agency: Droga5

SOCIAL MEDIA: INSTAGRAM PROFILE GENERATOR

Your mom’s life imagined by Meta AI.

SOCIAL Media: MOM Reviews

Real Moms. Real Reactions.

SOCIAL MEDIA: TIME TRAVEL

You can’t go back in time to meet the younger version of your mom, but you can pretend that you did.

SOCIAL MEDIA: Mutual FOllowing

Some interests are hereditary.

Public relations: press

Vintage memories meeting future technology is headline news.

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